Management
Dr. Yog Mishra is an accomplished academician and researcher with a diverse background in management, marketing, and psychology. He earned his Ph.D. in Management from the Institute of Management Studies, Banaras Hindu University, in 2017. His doctoral research focused on Electronic Word of Mouth (e-WoM), Social Media Communication, and Social Currency.
He is working as an Assistant Professor (Marketing) at UPES, Dehradun since 2023, he previously held a similar position at Amity University.